A customer retention program involves implementing on-going initiatives that are geared toward earning back trust, building customer loyalty and encouraging the customer to become a brand ambassador who refers new business.
This is the tale of five customers, one marketing manager and his quest in customer loyalty
The average person holds around 10 loyalty programme memberships yet they use less than half of these programmes regularly. So what can you do to make sure your loyalty scheme isn’t lost in the sea of your customer’s membership cards?
"If you're the type of person who buys based only on price, are you the kind of customer you would want?"
"engaged employees go the extra mile to deliver, they provide better experiences for customers, approach their jobs with energy, creativity and deliver better service"