Winning Back Trust and Gaining a Better Relationship

A customer retention program involves implementing on-going initiatives that are geared toward earning back trust, building customer loyalty and encouraging the customer to become a brand ambassador who refers new business. 

Posted on: 12th August 2016

A Fairy Tale about Channel Programmes; And Why Yours is not Working

This is the tale of five customers, one marketing manager and his quest in customer loyalty

Posted on: 15th March 2016

Communication Is Key To Customer Loyalty
Type: Customer Loyalty   |  loyalty programme  |  scheme  |  reward  |  recognition  |  communication

The average person holds around 10 loyalty programme memberships yet they use less than half of these programmes regularly. So what can you do to make sure your loyalty scheme isn’t lost in the sea of your customer’s membership cards?

Posted on: 12th January 2015

7 Dangers of Discounting
Type: Customer Loyalty   |  customer loyalty  |  incentivebank  |  discounts  |  incentives

"If you're the type of person who buys based only on price, are you the kind of customer you would want?"

Posted on: 8th July 2014

Service-Profit Chain Theory: Driving Profitability Through Employee Engagement

"engaged employees go the extra mile to deliver, they provide better experiences for customers, approach their jobs with energy, creativity and deliver better service"

Posted on: 22nd May 2014

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