incentivesmart Take on the Ice

Posted on: 9th September 2014

incentivesmart HQ got cold and wet during August and it wasn’t because of the weather. 3 of incentivesmart’s team took the plunge and participated in the Ice Bucket Challenge, a viral charity initiative, to raise money and awareness for Motor Neurone disease.

This is a subject close to incentivesmart’s hearts as Director, Richard’s charity of choice is the SMA Trust. This charity raises money for research towards finding a cure for SMA or Spinal Muscular Atrophy, the leading genetic killer of infants and toddlers and is a neuromuscular disease itself.

Staff took to the outside with a tub filled with ice cold water each and then donated to the SMA Trust, MND and ALS.

Other charity events the team have taken part in recently include Race for Life for Cancer Research, Half Marathon for Macmillan Cancer Support and a cycling event from London to Edinburgh for the SMA Trust.

As is dictated by the rules of the challenge, each participant had to film their ordeal and you can see these videos below.

The things we do for a good cause!







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