Project Summary

Industry:
Automotive 

Key Objectives:
Sales driver for independant motor factors

Solution:
G-POINTS

Headline Results:
20% sales increase

About GROUPAUTO

Since its foundation in 1974, GROUPAUTO has led the way in helping independent motor factors to remain independent.  GROUPAUTO is part of GAUI, which encompass 22 trading groups in 30 countries with a group turnover of €4.4 billion.

The Challenge

To create a collaborative loyalty platform for GROUPAUTO members as a tool to reward their customers for increased sales and loyalty.

The Solution

Created by incentivesmart™ the G-POINTS programme delivers fantastic ROI to distributors wanting to maximise client spend, increase loyalty and drive new business.

 

The Results

A recent study on the G-Points programme proved an average 20% sales uplift compared to non-participating members. 

Testimonials:

“G-Points has been a fantastic success within our business for two years now, the programme is easy to monitor and update at our end and user friendly for customers.  The first year we gave points for spend every month, this year we still do this plus every month we offer triple points on a selection of product groups. This has taken away the headache of trying to think of monthly promotions and also keeps G-Points to the fore and again has been a big success.”