Increase dealer incentive buy-in & attendance
VWCV Dealer Rewards
97.6% dealer event attendance
Volkswagen Commercial Vehicles (VWCV) manufacture and sell commerical vehicles in every corner of the World. Their vehicles address hard commercial realities with vehicles that work as hard as their owners and helps them save you money. Whether you're after a new van to help build your business, or a used vehicle that offers a reliable performance for less, Volkswagen has the answer.
Volkswagen Commercial Vehicles wanted to reduce the vast paper-based administration of their dealer incentive and events programme, to increase awareness and to encourage appropriate dealership behaviour to maximise short and long term return on investment. Sponsorship of Red Bull Racing, Rizla Suzuki Superbikes and a BT Challenge Yacht offered some fantastic incentive and hospitality opportunities but there was concern over the low interest and attendance rates to other incentive events.
VWCV appointed incentivesmart™ to manage the administration of the dealer network incentive activity.
incentivesmart™ designed a bespoke online event and incentive management platform to build dealer profiles and manage event bookings, including a tactical data capture strategy and a comprehensive reporting suite to measure ROI. We prepared a plan to tackle potential negative effects of the move towards online booking and provided a dedicated branded telephone support line.
We redesigned the Annual Golf Tournament for qualifying dealers and their customers to include some of the UK's top championship Golf courses culminating in a final at La Manga in Spain.
“Venue Superb, Hospitality Superb. All in all very well organised events and I hope they are repeated on an annual basis”
“Thank you so much for all the hard work which was put into the event, it was very enjoyable and my customers were thrilled”
Volkswagen CV senior management said:
“Fantastic! Well done to both Julie and Sarah, more of the same!”
“Many thanks for your hard work. Thanks again”