Channel, Dealer, Distributor Rewards

The facts:

The Pareto Effect, a common feature in many businesses, says that 20% of your customers will normally account for 80% of your revenue. A statistic that constantly astounds business people is that an enormous 68% of lost customers are lost due to 'perceived indifference'; simply not understanding why you are better than, or different from your competitors. You may have done nothing wrong, but the perception of the buyer is that they can get the same product or equivalent service from any supplier. What is worse still is that on average it will cost your company 20 times more to replace one of those lost customers with a new one; an indication in itself of how important customer retention really is.