Motorola MOTOREWARDS
EMEA Distributor Incentive

• Designed a programme to create greater interaction between the various levels of the distribution network, to create excitement and to change the sales behaviour of the retailers.
• Established a dedicated multiligual website to communicate the rewards effectively.  Introduced a strategic communications plan to communicate key business messages and the programmes progress.
• Managed a tactical, high impact campaign to encourage cross-fertilisation of Motorola branded accessories.
• Developed a highly visible on and offline campaign rewarding four levels of the distribution channel with rewards varying from distributor events to lifestyle gifts.