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Dealer Event Programme
Volkswagen Commercial Vehicles wanted to reduce the vast paper-based administration of their dealer events programme, to increase awareness and to encourage appropriate dealership behaviour to maximise short and long term return on investment (ROI).
What we did:
- Designed a bespoke online event management platform to build dealer profiles and manage event bookings.
- Prepared a plan to tackle potential negative effects of the move towards online booking.
- Provided and managed dedicated branded telephone support lines.
- Developed a tactical data capture strategy and a comprehensive reporting suite to measure ROI.
- Created and staffed a widespread events calendar including a number of bespoke hospitality days.
- Re-designed offline communications materials and supplied dealer incentive prizes and promotional merchandise.
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